The absolute best quality for kids on the planet. Get messy, they’ll wash. Wear and play night and day, they’re always comfy. Bright kids basics are true to what we believe...give kids the best everyday quality you can find to let happiness happen.
Introducing our 100% cotton, bright kids basics collection! Formerly known as Very Güd, this collection is a complete look at the comfy, soft and colorful necessities your kiddos can mix, match and play in.
We’ve added new styles like a peplum top and dress, an updated slim sweat pant style, and an updated boxy tee silhouette. In even more colors to mix and match - get all their back to school basics in one place!
wear oh-so-bold and classic matching kids outfits
Mix + match till your hearts content.
A rainbow of kids on their way to school?
Our vision: a line running into the schoolbus, patiently waiting for school lunch, homework time around the table... A rainbow with smiling faces. Which are your favorite colors?
see some of our favorite Bright Kids Basics outfits + click to shop below!