Hanna Looks

new arrivals: valentines #hannajams for everyone

new valentines hannajams prints for the whole crew! sleep cozy in our cupid approved organic cotton long johns.

snuggle worthy #hannajams for your littlest loves

shop baby + toddler

and your big kids too!

shop boys + girls


don't worry, we didn't forget about you moms and dads. matching #hannajams for the whole family because everyone deserves to be wrapped in the best pajamas ever. 


the magic has arrived: make it magic collection

a child's wonder and imagination inspire us everyday. whether your kids connect their imagination through toys, art, performing, reading... that’s how we connect to those moments with our kids, and we wanted to do the same for the whole hanna family. bringing kid-favorite magical characters, fabrics and comfort; because there’s nothing better to us than knowing that they feel of confident about what they love. 

make it everyday magic. as the season changes to moody skies, foggy mornings and cold nights... it can be the most magical than ever. dragons come out, twinkly forest animals appear... and every so often the most beautiful rainbow after the sun peeks out after a long rain. 

Where to stock up for your kids wardrobe

It’s not just us that rotates the front of our wardrobe everyday... leaving over half unworn or rarely worn. Those very best pieces that are soft, bright, comfortable and last forever end up being our absolute favorites.

We let our kids tell us what their faves were... 

Let’s just say, we weren’t surprised. 

A few things we know, and our kids taught us:

1. color: important. 

2. comfort: required. 

3. easy wash: essential

4. simple mix and match: appreciated


mom + kid faves mentioned:

bright kids basics dress. Inspired by the endless twirly Tuesday picks we get every week in our girls twirly dress. We created a new everyday silhouette, with the perfect amount of twirl. ps: we made a top version too :) 

100% cotton basic tees: Man, oh, man do they have a favorite color! Whether they want their whole wardrobe to go with pink, green, purple or blue... the everyday cotton tee was an absolute favorite. It’s super soft cotton, goes with everything, is breathable for warmer classroom, and layer-able for the more chilly days. 

comfy pants: Not only do we hear it from our kids everyday, and see it when those jeans you bought for back to school are collecting dust in the closet.... or are buried in the pants drawer. This season, we went all out with comfy pants for both girls and boys. Filled with comfy elastic waistbands that are soft to the skin and allow room to grow, classic denim

How do you build your kids back to school closet? We’d love to hear in the comments below!

+ shop even more things they'll love all year >