Behind the scenes

Our Spring '15 Shoot!

Welcome to Spring! Okay maybe not technically...but online we're totally in bloom with all new spring arrivals. Back in September we shot our spring & summer catalog at our go-to spot in NYC, Jax Studios. Here are a few behind-the-scenes shots from the fun-filled week. Enjoy!

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Our photoshoots are all about keeping the fun going and energy up - and that includes demonstrating proper handstand technique! Each of our shoots can be easily summed up by its very own unique soundtrack (btw, one of the most important jobs of a Digi-Tech is to play DJ!). For this one, the songs on contstant repeat were "Shake It Off" by Taylor Swift and "All About The Bass" by Megan Trainor. The kids just couldn't get enough of those happy tunes. Coincidentally at our prior shoot to this, the song du jour was "Happy" by Pharrell.

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For our props, we wanted lots of bright blue pops and Swedish yellows throughout. For the first time ever, we had two different studios going on at the same time with two different photographers. Chaotic? Yes. Efficient? Definitely! Will we do it again? We'll see...

There's always a ton of down time in-between picture-taking so keeping each other entertained is mandatory...

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Chelsea (left) and Alex (right) are two of our models who we work with all the time and absolutely love. They are actually great friends in real life so it's always so fun to watch them be silly together.

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What can we say, as usual we had a complete blast. Our team is the absolute best and all the kids we work with are even better. Thanks for stopping by and kisses to all!