Behind the scenes

Hanna Helps: Raising A Reader

In the 15 years since its inception, Raising A Reader has served over one million children in the United States and has grown to become one of the nation’s leading family engagement and early literacy organizations. We're so very proud to be partners with RAR on the very important cause of childhood literacy.

What Raising A Reader does is very, very close to our hearts. By providing a literacy support system to children and families in need, RAR helps kids foster healthy brain development, strong relationships, a love of reading, and the literacy skills that are truly critical for long term success in school and life.

What started as just a handful of people with the hope of making a difference in the lives of children has grown into a network of 2,700 community partners (school systems, libraries, community agencies and others) across 34 states who are dedicated to improving the lives of children through reading and family engagement.

Raising A Reader's three-part program's success is unparalleled in the nonprofit literacy world. The first step is to help parents and/or caregivers develop regular reading routines through their "Read Aloud" training program that teaches families easy, research-based practices to support book sharing and reading at home.

The second is to promote that new routine with their unique book-sharing program. Each week children get to bring home a bright red book bag filled with award-winning books and so that each day the child can invite a loved one to ‘share a book with me.' On average more than 100 high quality books will rotated through children’s homes over the course of their program! The third tenant is to sustain their new book sharing and borrowing routine by connecting families with their local libraries. Each program cycle ends with a big event that celebrates families, the literacy routines they’ve developed and practiced, as well as the powerful change this habit will make in their child’s life.

Since August of last year, we've donated $100,000 through the sales of our signature stripe organic cotton long johns to support Raising A Reader's mission. We're so passionate about children and reading, and we're also grateful to be able to involve of customers in this as well.

For each pair of our striped long johns sold, we donate 15% of the profits to Raising A Reader. You can support the cause and shop our PJs that give back here.